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August 22, 2024Open Access

Influence of Price and Brand Identity and Perceived Benefits on the Decision to Purchase a Honda Motorcycle at PT Pohon Mulia Investama Surabaya

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Authors

RHRaden Muhammad Syamsul HudaUniversitas Muhammadiyah SidoarjoMOMas OetarjoUniversitas Muhammadiyah Sidoarjo

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Huda et al. (2024) studied this question.

synapsesocial.com/papers/68e5b5fab6db64358754ee5bhttps://doi.org/10.21070/ups.6372
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Also Consider

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  1. 1The Influence of Brand Awareness, Perceived Quality, and Promotion on the Decision to Purchase a Honda Brand Automatic Motorcycle at PT. Capella Honda 88 Pekanbaru2024
  2. 2Analysis of Price and Brand Identity on Customer Loyalty Through Mediating Customer Satisfaction Empirical Study on Honda Motorcycle Products in Sidoarjo2024
  3. 3The Effect Of Brand Trust, Brand Awareness, And Brand Positioning On The Purchase Decision Of Honda Brand Motorcycle In Students Of Muhammadiyah Ponorogo University2023
  4. 4The Effect of Marketing Mix on Consumer Satisfaction and Purchase Decisions on Honda Motorcycles2024
  5. 5The Effect of Product Quality, Product Price, Electronic Word of Mouth, and Brand Image on Purchase Decisions2025