Geographical indication agricultural products promote the development of local tourism economy

As a unique agricultural brand, geographical indication agricultural products can not only enhance the market value of agricultural products, but also promote the development of local economy and tourism. This paper takes Hami City as an example to explore how geographical indication agricultural products can promote the development of local tourism economy. First, this paper introduces the concept of geographical indication agricultural products and the current status of geographical indication agricultural products in Hami City, focusing on the characteristics and market performance of major geographical indication agricultural products such as Hami melon and Hami grape. Secondly, through a literature review, the relationship between geographical indication agricultural products and local economic development, especially their role in promoting tourism economy, is sorted out. The study found that geographical indication agricultural products can not only attract a large number of tourists and enhance the tourism experience, but also enhance the local brand image and promote the sustainable development of regional economy. In the specific case analysis, this paper explains how Hami City uses geographical indication agricultural products to develop the tourism industry chain and build brand influence from production to consumption. At the same time, this paper proposes strategies such as strengthening brand building and market promotion, developing the tourism industry chain of geographical indication agricultural products, government support and policy guarantees, etc., providing experience and ideas for other regions. Finally, this paper summarizes the achievements of Hami City's geographical indication agricultural products in promoting the development of local tourism economy, and looks forward to future development directions and research fields. Through this research, this paper hopes to provide a theoretical basis and practical guidance for the integrated development of geographical indication agricultural products and tourism economy, and promote the prosperity and sustainable development of the local economy.