Solvent Machine Investment for Increasing Digital Printing Profit

This study evaluates the financial viability of investing in solvent printing machine units for producing two products—flexible material and sticker material—targeted at the MSME sector. The research uses capital budgeting techniques to determine project profitability, focusing on net present value (NPV), internal rate of return (IRR), payback period (PP), and profitability index (PI). The analysis finds that the project is financially viable, with an initial investment of IDR 281 million yielding an NPV of IDR 288.4 million and an IRR of 69.84%. The investment is projected to be recouped in under two years, with a profitability index of 5.13. Based on these findings, the research recommends increasing marketing efforts for flexible materials, supporting community initiatives, and offering free design services as strategies to enhance profitability and community engagement. These recommendations align with the financial analysis, suggesting ways to maximize returns and build customer loyalty.