Cybersecurity Challenges in Digital and Metaverse Tourism: Implications for Travelers and Service Providers

This study explores how the cybersecurity landscape is evolving with regard to digital and metaverse tourism in order to extract possible implications for tourists as well as service providers.As tourism goes digital and more virtual experiences are provided, many challenges appear.it faces significant challenges with its security, which includes cyber threats like data leakage or/and hacking, payment fraud and identity theft.The study investigates the role of emerging technologies such as AI (Artificial Intelligence) and blockchain in enhancing security measures within virtual environments.By analyzing current industry practices and future trends, the paper seeks to shed light on the intricate relationship between technology innovation, user experience and safety in digital tourism ecosystem.It is found that a collaborative approach among different players is necessary to address legal and ethical concerns, develop generic security standards across sectors of industry while promoting trust toward digital or metaverse tourist platforms.