Instagram Media Content Analysis @bickleyflorist Flower Bouquet Business as Promotional Media

This study aims to analyze the content of Instagram social media @bickleyflorist. The theory used in this study is Social Media Marketing (SMM). The method used is a descriptive qualitative research type. The subject of this study is the Instagram account @bickleyflorist, and the object of research is the content uploaded on the Instagram account @bickleyflorist. The results of the study show that the content of Instagram social media @bickleyflorist refers to 5 dimensions of social media marketing found in the use of Instagram by the account @bickleyflorist, namely Entertainment, Interaction, Trendness, Customzation, and Word of Mouth communication. The results of this study are that @bickleyflorist utilizes Instagram social media well as a promotional medium for flower bouquet businesses. Interesting and informative content, as well as the right promotional strategy, have proven effective in attracting audience attention and increasing sales.