The Utilization of Instagram Social Media as a Promotional and Portfolio Medium: A Media Ecology Perspective

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Instagram serves as a digital ecosystem for promoting creative projects and engaging audiences effectively.
Findings suggest integration of soft-selling content increases audience engagement and professional networking opportunities.
Qualitative descriptive approach informed by in-depth interviews with key stakeholders reveals essential strategies and challenges.
Emphasizes the importance of balancing trend adaptation with brand consistency for effective digital branding in the creative industry.

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Qualitative insights reveal Instagram enhances audience engagement while balancing trends and brand consistency in social media marketing.

Rożen et al. (2025) studied this question.

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Qualitative insights reveal Instagram enhances audience engagement while balancing trends and brand consistency in social media marketing.