Relationship Between Self-Control and Consumer Behavior in a Student of Muhammadiyah University Sidoarjo

The phenomenon of consumer behavior among students of Muhammadiyah University Sidoarjo is shown most dominantly by buying goods because of the discounts and bonuses offered, indicating the existence of considering the need to buy goods, andlove to buy items because of unique packaging, funny,.The aim of this study is to find out how self-control and consumer behavior relate to each other.The study took advantage of Muhammadiyah University Sidoarjo students who are still active. Study examples of a total of 311 students out of a population of 8000students based on data from the2023/2024 academic year were subsequently used by simple random sampling techniques. This research is one form of quantitative research with a koreasional approach that uses data analysis techniques of inferential methods which is to transform red numbers using numerical values and descriptive statistics into meaningful knowledge. This research consists of two variables, namely variables (X)self-control and (Y) consumer behavior.