The Impact of Digital Transformation on Corporate Financial Performance: A Case Study of Luzhou Laojiao

With the development of the Internet and big data, the global economy is tending to the deep integration of digital economy and real economy. The state attaches great importance to the digital development strategy and has issued a number of policies to support the digital transformation of enterprises. Therefore, digital transformation has become a necessary means for enterprises to cope with internal and external adverse environmental changes and improve their survival and development. This paper selects Luzhou Laojiao, which has great development potential in the liquor industry, as the research object to sort out the background and path of its digital transformation, and then selects relevant indicators from four aspects of profitability, debt paying ability, operating ability and growth ability for analysis. This paper analyzes the impact of Luzhou Laojiao's digital transformation on its financial performance, and provides reference for other enterprises in the same industry undergoing digital transformation.