November 8, 2025Deleted JournalOpen Access

Analysis of a Digitally Driven Business Model and Its Lessons — A Case Study of Luckin Coffee

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Analysis uncovers business model success factors and challenges in digital transformation for globalization of new-consumption brands.

Luckin Coffee’s innovative business model transformed coffee consumption, emphasizing digitalization and efficiency.
It reported total revenue of RMB 24.903 billion and net profit of RMB 2.848 billion in 2023.
The analysis focuses on competitive advantages, success factors, and the challenges faced during digital transformation.
Insights from Luckin Coffee's experience can guide traditional retail's digital shift and support sustainable development.

Yuanhang Qu (2025) studied this question.

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