July 31, 2025Highlights in Business Economics and Management

The Marketing Strategy Case Analysis of Luckin Coffee in Southeast Asiae

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YWYuhan WuGoogle (United States)

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Implication

Case analysis reveals innovative marketing strategies and digital solutions driving Luckin's growth in Southeast Asia, suggesting broader implications for emerging markets.

Key Points

Luckin Coffee employs a technology-centric marketing strategy, achieving rapid growth in Southeast Asia and beyond.
The analysis identifies AI-powered dynamic pricing and digital ordering systems as key factors in Luckin's market penetration.
This study utilizes case analysis to evaluate Luckin’s 4P and 4C frameworks, highlighting product innovation for competitive advantage.
The findings point to the need for enhanced customer segmentation and creative advertising strategies to strengthen brand identity.

Cite This Study

Yuhan Wu (2025) studied this question.

synapsesocial.com/papers/68af5218ad7bf08b1ead9c8d https://doi.org/10.54097/5wvh2561

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Implication

Case analysis reveals innovative marketing strategies and digital solutions driving Luckin's growth in Southeast Asia, suggesting broader implications for emerging markets.

The Marketing Strategy Case Analysis of Luckin Coffee in Southeast Asiae

Discussion

Member takes

Implication

Key Points

Cite This Study

The Marketing Strategy Case Analysis of Luckin Coffee in Southeast Asiae

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider