Managerial Aspects of Cooperation among Higher Education Institutions and Their Stakeholders

The article is devoted to the rethinking of modern approaches to the organization of management, which is aimed at a comprehensive solution to the multitude of problems facing higher education. The article proves that the main direction of the university’s efforts should be career guidance management. Single attention is paid to the definition of the essence, place and tools that must it include and use in order to achieve a common goal – to increase the efficiency of the university. In addition, the article includes an expert stakeholder’s analysis of a higher education institution, which were separated into 9 groups and ranked according to the level of priority to work with them.