Research on Differentiation Strategy of After-sales Service System of E-commerce Platform--Taking Pinduoduo as an Example

With the gradual intensification of competition between e-commerce platforms, people's demand for e-commerce platforms is also getting higher and higher, and the differentiation strategy of after-sales service system occupies an important position in the development path of e-commerce platforms. Therefore, the topic of this article is the research on the competitive strategy of differentiation of Pinduoduo's after-sales service system. The research method of this article is to collate, analyze and summarize the current literature and data on Pinduoduo's after-sales service research, to study the advantages of Pinduoduo in the after-sales service system as well as the problems, and to provide directions and suggestions for Pinduoduo and all major e-commerce platforms in the development of after-sales service. As a result of the research in this article, it is concluded that Pinduoduo's after-sales service system has differentiated advantages from other e-commerce platforms, but it also faces some challenges.