Sustainability and project management: A dual approach for women entrepreneurs in event management

This review paper explores the integration of sustainability and project management in the event management industry, emphasizing the empowerment of women entrepreneurs. It highlights the importance of embedding sustainable practices in project management processes to enhance event quality and reduce environmental impact. The paper discusses the unique challenges faced by women entrepreneurs, such as gender bias and balancing personal and professional responsibilities, and examines support mechanisms, including networking, funding, and mentorship. Future directions for research and development focus on advanced technologies, long-term impact evaluation, and continued support to promote sustainability and gender equality in event management.