As an important content sharing platform in social life, WeChat Moments has gradually shown a cold phenomenon, reflecting the characteristics of users privacy paradox behavior in posting Moments. In this context, there is a gap between users attitudes toward privacy on social media and their actual behaviors. This study collected data on the privacy paradox behavior of 20 users through semi-structured interviews and used NVivo12 software based on the three-level coding framework of grounded theory to discuss the factors influencing privacy paradox behavior in WeChat Moments users and to construct a model of influencing factors for privacy paradox behavior. The study found that social factors, user factors, platform factors, and situational factors all have a significant impact on the privacy paradox behavior of Moments users. The platform still needs to optimize user privacy protection functions and enhance users awareness of personal information protection.
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Zhang et al. (2024) studied this question.
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