The Interests of the American Corporate Sector in the Context of Fragmentation of the Global Economy and Conflict with Russia

The study of the strategies of American companies on the Russian market since February 24, 2022, occupies a special place in the research of modern Americanists and international experts. This is because no other country has experienced the Western "cancel culture" to the same extent as Russia. The article examines the main strategies adopted by American companies in 2021-2023, their main challenges and opportunities for continuing operations in modern geopolitical circumstances. As the analysis reveals, American business in Russia has taken several different paths: exiting the market, suspending operations, reducing investments, delaying the process of departure from the Russian market, and maintaining operations. The paper discusses various options for American companies to continue operating in Russia, analyzing the causes and effects of their withdrawal in the short and long terms. The final section of the paper is devoted to the prospects for the continuation of American businesses in the Russian market.