An Exploration of the Psychological Impact of Instagram Marketing by Fashion, Beauty and Diet Brands on Eating Disorders

The rise of social media platforms such as Instagram, used by global audiences and brands across several industries, including fashion, beauty & skincare, and diet, for the purpose of social media marketing, is undeniable. The problem, however, is that many of these brands post content communicating unrealistic and incorrect ideals regarding how people should look. This can be greatly triggering from a psychological perspective. This research paper specifically aims to analyze how the themes communicated in social media marketing on Instagram by brands in the aforementioned industries are capable of triggering eating disorders. The analysis is conducted through the application of relevant psychological theories and concepts.