Creative Tourism: Two Decades of Conceptual Evolution and Characterization

The concept of “creative tourism”, emerging at the century’s start, responds to the “creative turn” in tourist destinations, aligning with the evolving creative class, clusters, and cities. This study employs a bibliometric analysis to examine the evolution and academic focus on creative tourism over the past two decades. Using databases like Scopus and Web of Science, we analyzed key trends, thematic developments, and the impact of creative industries on tourism. Our study reveals significant growth in creative tourism research, emphasizing creativity’s role in enhancing tourism experiences and formulating sustainable, culturally rich models. It underscores the importance of integrating creative industries into tourism and the positive impact on local economies and community development. This analysis not only maps the academic trajectory of creative tourism but also highlights its practical implications for future tourism management and sustainable community development.