Strategic Evolution and Competitive Analysis of Apple Inc.: Embracing Business Model Innovation and Technological Advancements in the AI and VR Era

With the rapid development of science and technology, the update speed of consumer electronics products is also changing rapidly. As a leading consumer electronics product enterprise, Apple has also attracted a lot of attention. In the past decade, Apple has led the development of the whole market through its strong core competitiveness, including advanced design concepts and excellent products. Now it has stepped into a new era, and VR and AI products will be the trend of the future. Therefore, this paper will discuss whether Apple can use the SWOT model and the Porter five-force model in the new era.