August 8, 2024Jurnal Ilmiah Manajemen dan BisnisOpen Access

The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

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Authors

ELElisa Jayanti LestariIslamic University of Indonesia

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Implication

Observational analysis demonstrates product quality and price drive purchasing decisions in retail consumers, indicating value balance dictates brand engagement.

Key Points

Consumer purchasing decisions are primarily governed by product quality and price, while store display and retail service further enhance satisfaction.
Evaluation of digital marketing platforms shows brand identity and data analysis optimize customer engagement without requiring premium pricing models.
Highlights strategic balancing of product quality against pricing structures, though retail location and visual displays remain vital for consumer conversion.

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Elisa Jayanti Lestari (2024) studied this question.

synapsesocial.com/papers/68e5d123b6db643587567c1d https://doi.org/10.22441/jimb.v10i2.28220

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Implication

Observational analysis demonstrates product quality and price drive purchasing decisions in retail consumers, indicating value balance dictates brand engagement.

The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

Discussion

Member takes

Implication

Key Points

Cite This Study

The Influence of Product Quality, Reputation, and Trust on Purchasing Decisions at PT Semarak Konstruksi Batam

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider