Benefits and Challenges of using Blackboard? with Strategies to Overcome Them

This paper addresses the adoption rate and utilization challenges of BlackboardⓇ among lecturers at SEGi College Kuala Lumpur, where the implementation of this learning management system has faced impediments.Despite extensive training sessions, lecturers struggle to fully exploit the features of BlackboardⓇ due to a limited understanding of its advantages.Furthermore, some lecturers resist the technology, preferring traditional teaching methods.The research aims to investigate the benefits that BlackboardⓇ offer as an instructional platform from an innovation adoption perspective and to explore the challenges lecturers face at SEGi College Kuala Lumpur, considering Ely's conditions of change.This study also aims to identify strategies that can be devised to overcome the challenges related to the usage of BlackboardⓇ.Employing a qualitative approach through a single case study, structured interview questions were utilized to delve into the experiences and perceptions of 15 lecturers.Despite encountering technical issues, various benefits emerged from using BlackboardⓇ for educational purposes.Challenges were identified, particularly on technical aspects, and strategies were formulated to address these impediments.The findings underscore the crucial role of ongoing training and support from college management in fostering the successful adoption and utilization of BlackboardⓇ among lecturers.In conclusion, this research sheds light on the intricate dynamics surrounding the adoption of BlackboardⓇ at SEGi College Kuala Lumpur, emphasizing the need for tailored strategies to enhance lecturer acceptance and utilization.The insights gained from this study contribute valuable perspectives for educational institutions seeking to optimize the benefits of learning management systems in the digital age.