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August 6, 2024Open Access

Understanding Consumer Perceptions of Virtual Reality in Marketing

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Authors

WBWilliam L. BrownGWGeorge WilsonOJOliver Johnson

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Cite This Study

Brown et al. (2024) studied this question.

synapsesocial.com/papers/68e5d46db6db64358756a5f3https://doi.org/10.20944/preprints202408.0364.v1
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