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This is a Quantitative Study study.

October 8, 2025Jurnal Penelitian Pendidikan IPAOpen Access

Influence of Green Marketing and Customer Value on Purchase Decision and Customer Loyalty for Healthy Food Products Innovation

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Authors

LPLaeli Ana Slavia PratiwiUniversity of Brawijaya BSBudi SetiawanIndonesia University of Education FRFitria Dina RianaUniversity of Brawijaya

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Implication

Quantitative analysis reveals green marketing and customer value significantly impact purchase decisions in healthy food, suggesting new strategies for customer loyalty.

Key Points

Green marketing and customer value significantly increase purchase decisions for healthy food products, enhancing sales.
Data analysis using SEM-PLS showed that green customer value influences purchase attitude and intention, leading to buying choices.
Limited effects on customer loyalty indicate that additional measures are needed for businesses to retain consumers long-term.
Strategies like product certification and strong promotions could help in maintaining customer loyalty in the competitive sustainable food market.

Cite This Study

Pratiwi et al. (2025) studied this question.

synapsesocial.com/papers/68e5d50830fda0630036aedf https://doi.org/10.29303/jppipa.v11i9.11315

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Implication

Quantitative analysis reveals green marketing and customer value significantly impact purchase decisions in healthy food, suggesting new strategies for customer loyalty.

Influence of Green Marketing and Customer Value on Purchase Decision and Customer Loyalty for Healthy Food Products Innovation

Discussion

Member takes

Implication

Key Points

Cite This Study

Influence of Green Marketing and Customer Value on Purchase Decision and Customer Loyalty for Healthy Food Products Innovation

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider