Gita Savitri and Childfree Movement on Social Media: Netnographic Study of the Instagram Account @Gitasav

The childfree phenomenon carried out by Gita Savitri via Instagram is very interesting to research because she dares to face negative labeling from netizens or Indonesian society. The aim of this research is to explore the childfree campaign strategy on Instagram @gitasav. In her campaign content, Gita Savitri raises the issue of gender equality so that this research uses feminist theory to analyze Gita Savitri's childfree campaign. The research method used is netnography on the social media Instagram @gitasav by observing the content, tags and comments uploaded by Gita Savitri as well as the reactions of her followers. The childfree movement strategy carried out by Gita Savitri is to tell the reality of the difficulties of being a mother, many netizens support Gita Savitri's statement and also feel that they have experienced the same thing, so this has become a form of campaign that is of interest to childfree adherents.