Sharenting and Digital Childhood: A Symbolic Convergence Study of Reactions to Viral Instagram Posts in Indonesia
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Key Points
This study aims to explore how Indonesian netizens react to sharenting, focusing on moral discourses around parental sharing of children's images online.
Conducted a netnographic study using NVivo-assisted discourse analysis.
Analyzed over 3,300 public Instagram comments from March 2025 to April 2025.
Applied symbolic convergence theory to identify recurring symbolic groups.
Identified three symbolic groups regarding sharenting: moral condemnation, ethical debates, and emotional convergence.
Demonstrated that collective moral meanings influence parental behavior in digital spaces.
Highlighted the implications for digital literacy and ethical content creation.
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Implication
Netnographic study reveals moral discourses surrounding sharenting in Indonesia, indicating tensions in digital visibility.