Tourist, Digital and Interactive Brochure for the Dissemination of the Jama-Coaque Culture

Purpose: The aim of this work is to create a digital and interactive touristic-educational brochure as a resource for disseminating information about Jama-Coaque culture. The brochure will serve as a tool to highlight the tourist attractions, services, and products offered in the region, as well as to promote the culture and traditions of the area. Method: The methodology used was quantitative, based on a survey conducted through Google Forms with 375 observations within the population of Jama. Results and Conclusions: The results showed that the population is open to the implementation and use of new technological tools to access information, especially among the younger population, and that there is a strong identification with cultural values and the importance of tourism for the social and economic development of the locality. Research Implications: The practical and theoretical implications of this research are discussed, providing information on how the results can be applied or influence practices in the field of Jama-Coaque culture. These implications could encompass the Pedernales Canton. Originality/Value: This study contributes to the literature on the development of community-based and sustainable tourism of Jama-Coaque culture. The relevance and value of this research are evidenced in explaining how the results can impact the area of study or professional practice.