Characterization of Tourism Players Through Key Concepts of Discourse Analysis

With the increasing use of discourse analysis (DA) methodology in the humanitiesand social sciences, including tourism, there is a need to determine which subjects are necessaryto understand and elucidate their discourses. Tourism, as a multifaceted phenomenon, tends tohave a multitude of actors in its formulation and implementation, which tends to make researcheven more complex. This paper provides a bibliographical study to outline these themes, theirimportance in tourism and the circumstances of their discourses for an analysis of the proposedmethodology based on the three key DA concepts: power, ideology and hegemony. As a result,this paper identifies six major groups of players: state and government; tourism trade; tourists;local residents; academy and media. As an implication, it is hoped that this paper will contributeto the advancement of discourse analysis methodology in tourism, particularly in the field ofpublic policy.