This study delves into the intricate interplay between social media platforms, interpersonal word-of-mouth communication, and the transmission dynamics associated with non-communicable diseases, with a particular emphasis on type 2 diabetes. Leveraging advanced mathematical modeling and epidemiological methodologies, our objective is to furnish a comprehensive understanding of how information dissemination through digital and interpersonal networks can impact the proliferation of such diseases within populations. We conduct sensitivity analysis to discern the pivotal model parameters that can wield a substantial influence on the dynamics of disease transmission and control. Moreover, we endeavor to explore the capacity of these model parameters to elicit stability or instability within the system. Our focus lies in the rigorous examination of Hopf and transcritical bifurcations within the system. Furthermore, we consider the influence of seasonal fluctuations in the growth rate of social media advertisements with an aim to discern its role in potentially instigating chaotic dynamics within the context of disease progression. In sum, this research seeks to offer a comprehensive and scientifically robust understanding of the patterns of type 2 diabetes and associated communicable diseases within the context of evolving digital communication landscapes.
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Kumar et al. (2024) studied this question.
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