The Need for Social Embeddedness: Human Belonging Goes Beyond Dyadic Bonds

We propose that much of modern human behavior can be understood as the outcome of a primitive and implicit desire for social embeddedness (i.e., a desire to belong to a larger, societal-level collective). Research from our lab suggests that people watch television, follow celebrities, and go to concerts and sporting events, at least in part, to fill this need. Connections to other research and implications for understanding human behavior are discussed.