The Market Life of Japanese Literature in Postwar America: Knopf, Translation, and the Archives of Cultural Commerce

Abstract This article examines the aesthetic and economic forms of judgment that guided the Japanese literature translation program at the American publisher Alfred A. Knopf Inc. in the 1950s—1970s. During these years, the editor Harold Strauss coordinated Knopf’s ambitious translation program that made dozens of recently written Japanese novels available in English to an American audience. This article provides a fresh perspective on Knopf’s well-known Japanese literature translation program by understanding it to be an illuminating case study that reveals how the practical business of cultural commerce mixes aesthetic and economic modes of valuation, producing provocative connections that link what might otherwise seem to be the antagonistic realms of art and the market. Guided by documents held in the Knopf corporate archive, the article shows how the aesthetics of modern Japanese literature and the economics of publishing each encountered the other in the transactional territory of translation.