Development of E-Commerce in Uzbekistan: Improvement of Digital Marketing in the Development of Digital Marketing

The rapid advancement of e-commerce has transformed global markets, and Uzbekistan is no exception. This paper examines the development of e-commerce in Uzbekistan, with a specific focus on the role of digital marketing in fostering this growth. The study explores the current state of e-commerce, identifies key challenges, and suggests strategies for improving digital marketing practices to enhance the overall e-commerce ecosystem in Uzbekistan.