In the era of new media, social media has become an essential platform for global information dissemination and cultural exchange. The globalization of social media has changed the way of information dissemination of traditional media, making the cultural values of different countries and regions blend and collide more frequently. This report will analyze how users with different cultural backgrounds interact and disseminate content on social media platforms, and reveal the potential and challenges of new media in promoting cross-cultural communication, developing multicultural and resolving cultural conflicts. In addition, through research methods to analyze the interaction of users from different cultural backgrounds on new media platforms and the dissemination of content, the research objects will include active social media users of different ages, different countries and cultural backgrounds. This report finds that new media plays a vital role in resolving cultural conflicts and promoting cultural exchanges, but it needs to be further optimized in terms of communication mechanisms to create a harmonious network atmosphere. Additionally, this report proffers recommendations for the refinement of new media communication mechanisms. By enhancing the efficacy of these channels, it becomes increasingly feasible to address the cross-cultural communication imperatives of a global user base, thereby facilitating the promotion of cultural integration and fostering a deeper, more nuanced understanding of diverse societal contexts on a global scale.
Yijun Chen (Wed,) studied this question.