El impacto presupuestario del gasto público en comunicación social del gobierno federal, como instrumento de política fiscal

The purpose of social political communication of the Federal Government is to ensure that communication efforts manage to inform the population in a timely and truthful manner about the actions and results of its programs. In this sense, this work aims to demonstrate the budgetary impact generated by spending on communication on the population, in the gross domestic product (GDP) and in electoral periods. In this context, Constitutional Article 134 also establishes that the information disseminated must have an institutional nature, informative and educational purposes, evidencing a positive impact on the population, on economic growth and with a low profile in the elections, complying with the criteria of efficiency, effectiveness, economy, transparency and honesty, respecting the budget ceilings, limits and conditions of the year established by the respective expenditure budgets. The methodology used in this work is supported by the theory of the Political Budget Cycle (PPC), and its data are estimated in panel format, using grouped regression estimators used in econometric works that measure the effects of spending on economic variables.