Effectiveness of Marketing Mix Strategy in increasing Sales of Medical Device products at CV Mulya Jaya Sidoarjo

This research aims to find out the effect of the marketing mix consisting of Price (X1), Product (X2), Promotion (X3) and Location (X4) in increasing product sales (Y) at CV Mulya Jaya Sidoarjo. The data sources used in this research are secondary and primary data sources. The population in this study were consumers from CV Mulya Jaya. Data was collected by distributing questionnaires to 100 respondents. This research uses a quantitative approach using descriptive research with SEM-PLS as a data analysis method with the Smart-PLS 3.0 program. The results of the research show that Price (X1) does not have a positive and significant effect on sales, on the Product (X2) and Promotion (X3) variables. ) produces no positive and insignificant effect. On the other hand, the Location variable (X4)