Trends in sustainable consumption: Adoption of halal packaged food among millennial

This study explores the relationship between intention, perceived behavioral control, and the substantive impact of intention in adopting halal packaged foods. The analysis results indicate the key role of intention and perceived behavioral control in shaping substantive impact. Factors such as Sharia compliance, attitude, subjective norms, and perceived behavioral control also influence intention formation, Data were collected in July and August 2023 using Simple Random Sampling method, and the analysis was conducted using Partial Least-Squares Structural Equation Modeling (PLS-SEM) via SmartPLS Professional software. These findings provide deep insights into the complexity of interactions among these factors in shaping halal packaged food consumption behavior, with intention serving as the primary mediator