Navigating Social Media Usage and Perceived Behavioural Control in Lowering Youth’s Moral Decadence

The development of the Internet shifted people's attention away from traditional media and towards new media. People utilize an abundance of social media platforms to remain informed about news, including Facebook, Instagram, TikTok, X (previously known as Twitter), and others. However, modern technology allows users to look for information on economic, political, and entertainment issues. Thousands of bytes of data were released worldwide to inform and draw attention. Youth's perceptions of the media usage's credibility were being questioned as a result of the unchecked news spreading through the social media platform. Hence, this study was conducted quantitatively and data were collected via an online survey consisting of 80 questions and were analyzed using SPSS. A total number of 44 undergraduate students from Universiti Teknologi MARA (UiTM) Negeri Sembilan was selected as a sample for this pilot study. An Exploratory Factor Analysis (EFA) was also conducted to assess the number of constructs or factors involved, as well as item quality, item loading factors, and construct validity. The result shows that the items involved in measuring the variable were reliable and normally distributed. The reliability test reveals that the internal consistency is considered excellent except for two factors (Cronbach’s alpha = .70), which is considered good.