Las retransmisiones deportivas a través de la radio y las redes sociales en España

Nowadays it is commonplace for us to be able to enjoy a sporting event of interest every day on the radio, which continues to offer very important coverage of sports such as football. The radio programme with sports information is usually complemented with other audiovisual content distributed through social networks in order to generate interaction with the audience and attract new listeners. This study compares the radio programmes dedicated to sports broadcasts on four general radio stations in Spain: Carrusel deportivo on Cadena Ser; Tiempo de juego on Cadena COPE; Tablero deportivo on RNE; and Radioestadio on Onda Cero. The methodology used in this study has combined the qualitative analysis of the sample with a quantitative one, randomly analysing two of their weekend broadcasts of a La Liga football match. The conclusions of this work focus on aspects such as the content uploaded to the social networks, in which the profile of the programme is shown, it is observed that there are two types: those related to sports information and those associated with the story to involve the audience that follows the programme.