Balancing Sustainability and Decision Maker Preferences in Regional Development Location Selection: A Multi-criteria Approach Using AHP and Fuzzy Goal Programming

In this study, we address the challenge of balancing sustainability and decision-maker preferences in regional development location selections.We propose a multi-criteria decision-making framework combining the Analytical Hierarchy Process (AHP) and Fuzzy Goal Programming (FGP) to evaluate potential sites.AHP is utilized to prioritize criteria, incorporating both quantitative and qualitative factors, while FGP allows for the accommodation of uncertainty and conflicting goals.Our findings reveal that this integrated approach provides a robust, systematic method for identifying optimal locations that align with both sustainability goals and stakeholder priorities.The analysis revealed the following satisfaction levels: Price 61.11%, Quality 80.4%, Delivery Time 79.3%, Carbon Emission 91.76%, and Preference 51.18%.The findings emphasize the complex process of selecting vendors within the palm oil supply chain.The implications of this research suggest enhanced decision-making efficiency and effectiveness in regional planning, promoting sustainable development practices.