"Pro Environment" Behavior Towards a Green Economy: An Analysis of Household Energy Consumption

The environmental degradation and global warming resulting from unsustainable economic development pose a threat to the future economy.Households represent the smallest environmental unit, and household activities can involve pro-environmental practices such as reducing electricity usage, conserving water, or switching to more efficient cooking fuels.Moreover, households constitute the largest group of energy consumers.By examining households, we can identify the factors influencing pro-environmental behavior.The aim of this research is to examine the effect of energy-saving behavior on reducing energy consumption expenditure at the household level in Indonesia.This research is quantitative research using data from IFLS (Indonesian Family Life Survey).Testing was carried out using OLS regression to find the correlation between household pro-environment behavior and electricity consumption, controlling the household characteristics to prevent biased results.The results show interesting findings which states that the so-called "pro-environment" behavior somehow lead to higher electricity spending, though different result shows on rural cohort.Further research needs to be carried out using data on electricity use, not just energy expenditure.The government needs to think about long-term alternative environmentally friendly sources of electrical energy, because electricity demand tends to continue to increase along with the use of various electrical equipment.