Navigating the New Normal: Tourists' Perceived Risks and Travel Expectations Post-Covid-19 in Langkawi Island

Objective: The COVID-19 pandemic has profoundly impacted global tourism, significantly altering travel behaviours and perceptions. This study aims to explore tourists' perceived risks and travel expectations in the new normal era after the COVID-19 post-pandemic, specifically focusing on Langkawi Island, Malaysia. Theoretical Framework: The implementation of COVID-19 safety measures has disrupted both international and domestic tourism, leading to substantial revenue losses and workforce reductions. Despite Malaysia's transition to a new normal approach of post-pandemic COVID-19 guidelines with fewer procedure restrictions, this study believes that the lingering perceived risks continue to influence travel intentions. Method: This study employs a qualitative approach, utilising in-depth semi-structured interviews with 30 participants to profile their preliminary travel intentions, perceived risks and expectations. Understanding these perceptions is crucial for the recovery and resilience of the tourism industry. Results and Discussion: Findings indicate that tourists still prioritise health and safety measures, influencing their destination choices and travel behaviours. Research Implications: These insights can guide tourism stakeholders in developing responses to mitigate perceived risks and enhance tourist confidence, ultimately aiding in the industry's sustainable recovery. Originality/Value: This study offers original insights by categorising perceived risks into destination, physical-equipment, and vacation risks, highlighting tourists' heightened health awareness and preference for contactless technologies.