Digital Marketing of Citra Mobil Indo in Used Car Sales

Digital marketing has a strategic role to convince consumers in social media as the process of buying and selling used cars that use social media for marketing, Citra Mobil Indo, which is engaged in used car trading services, conducts marketing using digitalisation instruments through the marketplace, of course in marketing the products to be sold Citra Mobil Indo has a special strategy, including posting sales products to social media that have marketplace features. This research uses a qualitative descriptive method. The results showed that the sales process implemented by Citra Mobilindo through the Facebook marketplace, the digital marketing strategy used is still very relevant and follows the development of market digitalisation, as evidenced by the sales made from 10 sales, 7 sales through the digital process.