AI Fashion Platform UX/UI Design Based on Trend Big Data Analysis

With the spread of non-face-to-face culture, platforms using new technologies from the 4th industrial revolution are being activated in the fashion e-commerce market.The AI-based platform has become an essential introduction factor for companies, increasing efficiency for both consumers and producers.Accordingly, the importance of user-centered UX/UI design that can effectively show platform functions has also emerged.This study attempted to conduct a usability evaluation of AI fashion platform web design based on trend big data analysis and to present an improved web page by reflecting the evaluation results.The results of the study were first, as a result of the first and second usability evaluations, it was recognized that the satisfaction of color was low and improved to maintain consistent color contrast with the uniqueness of the site by focusing on attention as a whole.These usability evaluation results suggest the importance of color identity, which distinguishes it from other sites.Second, the image of the fashion collection was improved to be visually highlighted by reflecting the usability evaluation results, and the web page improvement was confirmed through verification of design satisfaction.Third, in the usability evaluation, respondents responded positively to other design elements except for color and showed opinions such as intuitive design elements, convenient layout, and convenience of identifying trends, indicating that the web pages were designed with a user-centered UX/UI design.