July 30, 2024International Journal of experimental research and reviewOpen Access

Exploring Consumer Preferences and Behaviour Toward Digital Payment Gateways in India

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Authors

FZFarheen ZehraIntegral University FKFarhina Sardar KhanIntegral University SMSyed Shahid MazharIntegral University

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Implication

Structured survey reveals that convenience and rewards drive platform recommendations in Indian consumers, highlighting the role of security and user-centric design in digital transactions.

Key Points

Consumer recommendations for digital payment gateways depend heavily on perceived convenience, with reward programs further enhancing user loyalty and platform satisfaction.
Survey data from 1,000 respondents across India demonstrate significant differences in user trust across platforms, while cashback incentives correlate with consumer behaviour.
Statistical evaluation of a stratified random sample using ANOVA and chi-square tests highlights the need for robust security to foster sustained digital transaction engagement.

Cite This Study

Zehra et al. (2024) studied this question.

synapsesocial.com/papers/68e5e8eeb6db64358757d883 https://doi.org/10.52756/ijerr.2024.v41spl.013

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Implication

Structured survey reveals that convenience and rewards drive platform recommendations in Indian consumers, highlighting the role of security and user-centric design in digital transactions.

Exploring Consumer Preferences and Behaviour Toward Digital Payment Gateways in India

Discussion

Member takes

Implication

Key Points

Cite This Study

Exploring Consumer Preferences and Behaviour Toward Digital Payment Gateways in India

Discussion

Member takes

Implication

Key Points

Cite This Study

Also Consider

Also Consider