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Introduction. Innovations play crucial role in modern economic development. Over the past decades, research in this area has significantly expanded, covering not only the industrial sector but also services. A comprehensive approach is required to assess innovative activities, which includes analysis of economic indicators and applying new concepts, covering consumer value creation. This article studies various models and approaches to assessing innovative activities. Modern requirements for technological innovations continue to evolve, reflecting the increased role of consumers in evaluating products and services quality. Therefore, there is a need to develop new approaches in order to assess economic value of companies' innovative projects. Materials and methods. This paper utilized methods of comparative analysis, generalization, and optimization. Research results. Results of the study are based on various numerical indicators and methods of assessing the innovative activities of companies. Discussion and conclusion. The results of the research can help to improve innovative activities of Russian companies and enhance their competitiveness in a rapidly changing socio-economic environment.
V. V. Shapovalov (Tue,) studied this question.