The effect of emotional engagement on decision-making behaviour

Purpose- The purpose of this paper is to provide a thorough investigation into the influence of emotional engagements on decision-making processes. It seeks to uncover the underlying mechanisms through which emotions affect decisions in various domains such as consumer behavior, leadership, management, and healthcare. By examining factors like risk perception, information processing capabilities, and social interactions, the study aims to elucidate the complex interplay between emotions and decision-making. Methodology- This study employs a comprehensive review of existing literature on emotional intelligence, decision-making theories, and empirical studies across diverse fields. It synthesizes findings from psychological, sociological, and managerial research to construct a holistic understanding of how emotions shape decision-making processes. The methodology involves qualitative analysis to identify key themes and quantitative analysis to assess the magnitude of emotional influence on decision outcomes. Findings- The findings reveal that emotions significantly impact decision-making behaviors across various contexts. Factors such as risk perception, information processing abilities, and social interactions play crucial roles in mediating the relationship between emotions and decisions. Emotional intelligence emerges as a critical factor in moderating the effects of emotions on decision outcomes. The study also highlights the importance of context-specific factors in determining the extent of emotional influence on decision-making. Conclusion- In conclusion, this paper provides compelling evidence of the profound impact of emotional engagements on decision-making processes. It underscores the importance of understanding the intricate dynamics of emotions in shaping decisions across different domains. By elucidating the mechanisms through which emotions influence decision outcomes, the study contributes to a deeper appreciation of the role emotions play in human decision-making. Ultimately, recognizing and managing emotions effectively can lead to more informed and successful decision-making strategies. Keywords: Emotional engagements, decision-making behavior, emotional intelligence. JEL Codes: Z00, Z11, Z19