Lgpd: Concepts, Challenges and Awareness in the New Culture for Society and Organizations

In recent decades, there has been exponential technological growth that has directly impacted the manipulation of data in society, making information a currency of great value, especially for public and private institutions, making data governance fundamental to mitigating possible risks. of personal data leakage. In this way, the General Data Protection Law (LGPD), emerged, based on European Legislation (GDPR), to assist in the responsible processing of sensitive data and its effective implementation has become crucial for organizations to meet legal obligations and protect citizens' personal data. This work aims to demonstrate to society that organizations need to adapt to the law, presenting strategies for its implementation, in order to guarantee more assertive and secure management of sensitive data. In view of this, research was carried out through bibliographic studies on the topic, highlighting the engagement of interested parties as the main factor for success.