Research on Cultural Communication Change and Intelligent Technology Application under the Perspective of Metacosmos

The meta-universe has opened up the spatial and temporal scope of cultural communication, spawned more new media platforms, and brought great changes to the communication of multiculturalism. Under the perspective of meta-universe, the study selects a cultural tourism VR design integrating intelligent technology as the research object, constructs the audience demand indexes for the application of intelligent technology in cultural communication, analyzes the data collected by combining the Kano model with the questionnaire, and divides the demand indexes for the application of intelligent technology in different functions. Finally, the path of intelligent technology application for cultural communication change is proposed. Each demand indicator of intelligent technology application is divided into 9 desired attributes, 5 required attribute zones and 4 charismatic attributes, among which the Better value and Worse absolute value of the desired attribute indicators are greater than 0.5, which need to be focused on. Except for the direct effect of technical support and perceived usefulness which is not valid, the hypotheses made in the study are all verified (p < 0.05), and the embodied environment of intelligent technology application has a significant positive effect on both embodied perception and embodied perception on cultural communication effect. Intelligent technology application can promote the change of cultural communication from the aspects of cultural content production, digital consumption and data collection.