Optimizing Available Resources to Revitalize the Tourism Economy of the Rural Commune of Iarintsena

This article is the product of in-depth research and strategies to mobilize and empower local stakeholders and tries to suggest some approaches, as well. Two methodologies are taken into account: The positive normative and SWOT analysis (Strength, Weakness, Opportunity and Threat). The latter enables us to present and identify the tourism development potential and issues. In 2021, Madagascar generated around 111.00 million US dollars, corresponds to 0.73 percent of its GDP in the tourism sector alone. Driven by favorable base effects, growth expected to accelerate to an average of 4.6% over 2024-26. Nowadays, tourism can offer high opportunities for cultural exchange between visitors and local communities. The research results from the project simulation works were used to draw up a budget for tourism activities. The rural commune of IARINTSENA, located in the south-eastern part of the Haute Matsiatra region and a few kilometers from the Ambalavao district, has tourism assets that appear to be weakened by innumerable constraints. The design of the commune's development strategies should take into account the realities and aspirations of the local population. Highlighting the commune's specific tourist attractions should encourage technical and financial partners to invest in the tourism development project. It’s important to put the touristic specificity of IARINTSENA in evidence in order to incite the technical and financial partners.