This research investigates an adaptive crisis management model designed for the national economy amid informational crises. The model is built on three foundational components: high technology, human capital, and pragma-psychology. It explores how the strategic implementation of information technologies and virtualization can ensure operational continuity and data security, even in the face of economic instability and limited financial resources. The study also highlights the importance of investing in human capital to enhance competitiveness, advocating for continuous workforce development and innovation. Additionally, it examines the role of pragma-psychology in effective crisis management, including decision-making and leadership strategies.The research further addresses the practical aspects of media branding and the establishment of innovation centers, emphasizing their role in supporting economic competitiveness and development.
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Михайлова et al. (2024) studied this question.
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