Greenwashing in green finance and measures to prevent it

Aim. To study the phenomenon of greenwashing in the spheres of green bonds issuance and banks’ activities. Objectives. To show the degree of study of the problem in foreign and Russian scientific literature; to analyze the methods of combating greenwashing; to estimate the probability of greenwashing in the financial sphere in Russia. Methods. The author used the methods of bibliographic analysis, studied the legislation and documentation of banking organizations in the context of greenwashing prevention. Results. The author traces the growth of cases of greenwashing in the financial sphere, shows the main forms of its manifestation emphasized in modern scientific literature. As a result of the analysis of the European Union (EU) legislation on counteraction to financial greenwashing the ineffectiveness of the EU measures on prevention of unfair behavior of issuers of “green” bonds and banking institutions is proved. The analysis of the Russian practice of green finance shows the low demand for the services of green bond verifiers and the low degree of state control over this sphere, which may affect the spread of financial greenwashing in Russia. Based on the results of the analysis of the sphere of counteraction to greenwashing in the sphere of green finance in Russia, the main directions of improvement of the domestic policy of counteraction to greenwashing are proposed. Conclusions. Greenwashing is an urgent problem for the development of green finance. The measures taken by the EU to regulate the green bond market do not lead to a reduction in greenwashing and even provoke its development. Measures on state control and tougher penalties for greenwashing are more effective than the emphasis on information disclosure. This seems significant not only for the European market, but also for the Russian market, which will have to face this problem. It is necessary to develop measures to detect and overcome unfair behavior of participants of Russian financial markets, including the development of state control mechanisms, a unified methodology for assessing green bonds and issuers’ reporting, as well as the responsibility of issuers and verifiers when greenwashing is detected. Equally important are incentives for banks to finance green projects and control of the banking system in the framework of greenwashing prevention.