Analysis of Factors for the Implementation of Sustainable Tourism in Latvia

The concept of sustainable tourism, which balances economic, social, and environmental objectives, is extensively discussed in academic literature but is less commonly implemented in practice. Sustainable tourism development involves economic and social changes that reduce the need for environmental protection. This research examines sustainability through the lens of various tourism impacts on destinations, positing that positive impacts enhance sustainable tourism, while negative impacts impede it. Specifically in Latvia, sustainable tourism, emphasizing environmental conservation, social responsibility, and economic viability, is a critical issue. Understanding its impacts on society, the environment, and the economy is essential. This paper identifies twelve categories of factors affecting sustainable tourism through expert analysis, with key factors including society, environment, tourism products and services, and technical facilities. The goal is to provide insights into how Latvia can utilize these factors to effectively promote sustainable tourism.